CarlosGarcia.com

Google is now coming out and acknowledging that they are using Facebook and Twitter links to influence search ranking.  This gives even more priority for businesses to use Social Media like Facebook and Twitter.  I think that Google is looking towards this approach to better define the reputation component of it search algorithm.  We know that in the past 2 years reputation on the Internet has become a dominant factor in how businesses are looked upon on the web.  And Google wants to make sure it’s search results reflect the most accurate representation.

Since so many people talk about their experiences with businesses, products and services via FB and Twitter, it makes perfect sense to look toward them for more insight.

So what does all this mean for your business?  Well, you better start paying attention to what people are saying about you.  Read what people and customers post about your company, products and services.  If someone is not happy, then you have a great opportunity to turn the situation around and make someone happier and more likely to say nice things in the future.  It is going to require time and effort on your part.

As in the brick and mortar world, guarding your good reputation is even more important that ever.

Carlos Garcia

PS You can watch Matt Cutts from Google explain how they are using this new approach.