This article in the NY Times talks about how JC Penny got caught by Google using prohibited “black hat” SEO to influence their ranking in organic search results. A big no, no by Google. Kids, don’t try this at home or on your website. And if your SEO professional offers to do this, find someone else. Because if you get caught, the consequences can be devastating for your presence on the web.
Read N.Y. Times article here.
Carlos Garcia
Miami, FL